Marketing Strategy & PMM

Product marketing, positioning, GTM strategy, and competitive intelligence using April Dunford methodology

⚡Installation

claude skill install marketing-strategy-pmm

Run this command in your CrossMind CLI to install the skill

About this skill

Product marketing skill for positioning, go-to-market planning, competitive analysis, and launch strategy. Applies April Dunford positioning methodology, ICP definition, competitive battlecard creation, and international market entry planning. Produces positioning statements, battlecard documents, launch playbooks, and GTM strategies for B2B SaaS.

Use Cases

✓Define product positioning using the April Dunford framework

✓Build competitive battlecards for sales enablement

✓Create a go-to-market plan for a new product or feature

✓Develop ICP definition and target segment prioritization

Source

View on GitHub

by Alireza Rezvani

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