Growth Skills Directory

Create and optimize referral, affiliate, and word-of-mouth programs

Identify and research high-quality leads for outreach

Create and optimize paid ad campaigns across Google, Meta, LinkedIn, and X

Plan, design, and implement statistically valid A/B and multivariate tests

Write B2B cold outreach emails and sequences that get replies without sounding like a sales machine

Generate, iterate, and scale ad creative for Google, Meta, LinkedIn, and TikTok at scale

Apply 70+ behavioral science principles to improve conversions, pricing, and retention

Multi-channel demand generation — paid media, SEO strategy, and partnership programs for scaling startups