Marketing Psychology

Apply 70+ behavioral science principles to improve conversions, pricing, and retention

Installation

claude skill install marketing-psychology

Run this command in your CrossMind CLI to install the skill

About this skill

Comprehensive behavioral science toolkit for marketers. Three modes: diagnose why something isn't converting, apply specific psychological models to an asset, or reference principles by name. Covers loss aversion, anchoring, social proof, scarcity, decoy effect, reciprocity, and 65+ more — organized by situation (landing page, pricing, email, onboarding, ads).

Use Cases

Diagnose why a landing page or pricing page isn't converting
Apply behavioral models to improve email open and click rates
Optimize onboarding activation using Fogg Model and Goal-Gradient
Strengthen ad creative with proven cognitive biases

Tags

psychologybehavioral-scienceconversionpricinguxpersuasion

Source

View on GitHub
by Alireza Rezvani

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